fame

I don’t have to say this, but if I wanted to be famous I would make completely different music. When I brought my demos of Icelandic brass players doing The Anchor Song to my record company, the boss said it was only going to sell a third of The Sugarcubes. It sounds naff to say these things, but it’s just a happy accident that people liked it. Debut was meant to be very low-budget, it’s just kind of me being selfish really.

i-D, #154, june 1996