music videos

With a lot of videos, I never have a marketing plan like a lot of pop musicians do. I let the work just take as long as it needs to, because the creative process is like a plant. That’s the best thing about creativity. You can’t say, OK, by Tuesday, I want this twig to have grown three centimeters northwest. It won’t do that ; it will just go wherever it wants to. The only thing you can do is make it feel good, and make sure you give it the nourishment it wants. I’m very protective of the creative process and go out of the way to protect the visual artists who work for me.

NYLON magazine, #14 june/july 2001